There’s a big property under construction in Las Vegas. That’s nothing new. Las Vegas is always building something, reinventing the strip by adding strikingly innovative architecture to the mix.
But the latest development won’t house a casino. Nor will it house a hotel or condo residence. Instead, it’ll house concerts, big events, and if diehard hockey fans like Daniel Negreanu get their way, an NHL team (though in the desert, an NBA franchise seems like a better fit).
The new arena is under construction and is slated to be completed in about a year. Right now, no major sports franchise is announced for the property. But that isn’t stopping developers from debating naming rights.
If a sports franchise does appear, naming rights would fetch about $2 million to $10 million per year for the Las Vegas arena. If no sports franchise ends up occupying the space, we’re looking at about $1 million or less per year in naming rights.
Most NHL arenas are named because some corporate brand paid top dollar for the rights. Rarely do they have the right fit with the city or area. There’s Rexall Place in Edmonton (Rexall is a drug store). There’s TD Garden in Boston (TD is a bank). Don’t forget Verizon Center in Washington (they’re a phone company). And of course American Airlines Center in Dallas, Texas (an airline, obviously).
But now that we’re talking about Las Vegas, a city that’s synonymous with gambling, we think it’s time that the arena fit the theme of the city. So here are our three picks for what they should name the new Las Vegas area. We hope you love them.
Procter & Gamble
Hey, Las Vegas is all about gambling, so why not an arena that actually has Gamble in the name? It could be a good fit, considering that Proctor & Gamble make tons of stuff that gamblers probably use.
Believe it or not, this brand has nothing to do with gambling, unless you’re talking about gambling with your career. Dice.com is a job search website that serves the IT and engineering industries. But, yeah, it definitely sounds like a giant game of Craps is going on inside.
She’s a big-name designer that anyone familiar with fashion knows about. We’re talking gorgeous handbags, shoes, you name it. Oh, and she not only has the word Spade in her name, but the logo also features a spade that you see on a deck of cards. Blackjack, Baccarat, and poker fans would be all over this.
Got a name idea? Tweet this article and suggest your own name. Maybe it’ll get noticed and we won’t end up with something like First Bank of Fourth Street & Main Las Vegas Arena.